The Grand Scheme of the New Imperialism - 1391 Words

Since it became a necessity in the 19th and 20th century to rule over other nations for economic and political prosperity, the Europeans did the same for the sake of the mother country, which greatly influenced the respective aspects. The European or the new Imperialism is a movement, which brought the worldwide effect of white supremacy. As far as the ideas of historians are concerned, new Imperialism was the product of economic rationale. It is obvious that every nation looks forward to uplift their economic status. Although the new Imperialism was a product of economic rational, it was largely justified for social and political reasons such as â€Å"civilizing missions† to help these countries out. While social effects helped to cause the new Imperialism, it was the economic advantages that forced the major plays of Europe into the grand scheme of the new Imperialism. The new Imperialism started by launching a new era of expansionism, they conquered territory by colonizing nations where it was easy to gain material wealth. . The imperial countries by the economic and technological powers tried to restructure the reliant nations and regions that could supply them with the raw materials and food products . This was primarily done in Africa and Asia on the basis of colonial invasion. The European nations viewed Africa and Asia as a means to materials such as coal, iron and copper. They chose these continents based on the material wealth and as well the convenience of theirShow MoreRelatedPerception Of Authority796 Words   |  4 Pageselementary level is a journey to another location. In Home and Harem, Inderpal Grewal identifies travel as an institution of England. The voyage to new territories had sparked a new era filled with new opportunities and ideals in the European continent. Most importantly travel became an agent of English nationalism and was a key aspect in rise of imperialism. To expand England’s domain of influence became a collective journey and eventually being a subject of England was equivalent to being imperialistRead MoreImperialism As An Economic Death Sentence Since Columbus Landed1572 Words   |  7 Pagesconnotation than imperialism. A word that encompasses the bloodiest of history, and is usually used in conjunction with colonialism and the stripping of all things deemed valuable from a foreign land. Specifically in Latin America, imperialism has been an economic death sentence since Columbus landed in 1492. Latin America has been depleted of raw materials and its natural resources by western conquerors (mostly Spain, Portugal, and the United States) for more than a half a century. Imperialism has usuallyRead More`` Peace Without Victory `` By Thomas J. Wilson930 Words   |  4 Pagesshifts the focus from the developed world to the underdeveloped world, the colonies and examined how Wilisonianism impacted them. The colonist was disappointed when they found out that Wilson was a bigot that did not include the â€Å"uncivilized† in his grand plan. Manela argues that Afro-Asian lack the capacity for self-government and will be better off under the stewardship of the civilized world. Despite the American goal of a peaceful relationship with the world, championed by the progressive WilsonRead MoreThe Effects of Colonization on Various African Countries Essay1383 Words   |  6 Pagesmoney spent on building an infrastructure that could support a robust and balanced economy. It is important to keep in mind the economic and industrial situation within a country did not change with the change in rules when independence was gained, the new nationalist leaders had to work with the infrastructure they inherited. Nigeria for example, was still massively dependent on their oil exports to fuel their entire economy. During colonial rule the colonial government acted as gatekeepers, playingRead More European Colonization in Shakespeares The Tempest Essay1279 Words   |  6 Pagesprominent references to the Bermoothes. We know that shortly before he wrote his final play, Shakespeare read a contemporary travel account of the Virginia Companys 1609 expedition to the New World and its experience after being run aground on the island of Bermuda. Enslavement does surface in Prosperos realm. The grand magician/scholar inflicts pinches and cramps upon Caliban to keep him in line and he manacles the young prince Ferdinands neck and feet together. The servile state in which he keepsRead More The Lie of Imperialism Exposed in Literature Essay3048 Words   |  13 Pagesa full understanding of the far-reaching effects of European imperialism (Groden and Kreiswirth 582). Reading colonial literature in dialogue with postcolonial literature engenders a more complete interpretation of the effects of imperiali sm by creating a point of reference from which to begin the revelation and the healing of cultural wounds resultant from European colonialism. Postcolonial literature reveals the lie of imperialism by suggesting that colonization was unsolicited by and unjustlyRead MoreThe Resurrection Of Former Prisons Across The World1444 Words   |  6 Pagesthan Eastern State Penitentiary. Designed by John Haviland, and opened on October 25thth 1829, Eastern State, also known as the model prison is considered to be the world’s first true penitentiary. Haviland designed the penitentiary using a new architecture scheme dubbed the â€Å"Pennsylvania system† which encouraged separate solitary confinement as a form of rehabilitation. The way in which the architecture utilizes space is a key element of the prison. Inspired by asylums built beginning in the 1780’sRead MorePersonal Narrative: Costa Rica Changed My Life Essay1861 Words   |  8 Pagesfiberglass to conquer them wi th. Costa Rica changed my life, if only for a moment, like nothing or no one has since. As I stepped off the airplane for the first time thinking of the chances that my friends at home were partying without me and that my new board would surely have been mishandled during the flight I allowed myself to engorge in the pessimism that has for so long clouded my judgment, not for one second did I consider how fortunate I was to be able to travel to one of the most beautifulRead MoreHis early life experiences influenced his later accomplishments. Born on October 27, 1858 (Morris2200 Words   |  9 Pageshowever, he grew bored of the subject and sought to advance his political career (â€Å"Roosevelt, Theodore†). Politics appealed to Roosevelt and he sensed it suited his fiery personality perfectly. At the age of twenty-three, Roosevelt was elected to the New York State Assembly (â€Å"Roosevelt, Theodore†). As a reformer, Roosevelt attacked social problems and corruption to no end, and in 1884 Roosevelt became the leader of the Reform Wing of the Republican party- Roosevelt’s integrity and independence helpedRead More He Must and Shall Appear Essay examples1973 Words   |  8 Pageswas correct in ascertaining that the nation of Ishmael would produce great quarrels; centuries later, a prophet would come and devise a revolting religion designed to undermine God’s will on earth (salvation through the Son), while achieving the schemes of his political agenda. We saw proof that this is not what God wanted, so He established a covenant with Abram. Not only did He change his name to â€Å"Abraham† but also assured him that his descendents would be numerous, vast land would be theirs

Racial Profiling Whats the Problem Essay - 1289 Words

There is an issue which is plaguing our community and making the job of a Police Officer more difficult - Racial Profiling. Many have different opinions on why it happens, and what we should do about it if it does happen. The problem is nobody can come to a consensus on how to solve this problem. It seems to me that racism is still part of our society, and sadly, I think it always will be. We all have prejudices of some sort towards others. It may be because of race, sex, sexual preference, rich, poor, ugly, or pretty. I am not saying that this is right, but we as a society need to realize that this problem will never completely go away. We need to adapt to it, work around it, or through it. Recently, at the end of 2013, many†¦show more content†¦Nor does the data reflect that in a majority of traffic stops, police officers do not know the race of the driver prior to initiating the traffic stop. (Missouri Attorney Generals Office, Annual Report on Traffic Stops, 2014) There are many important factors in a traffic stop that were left out of these statistics. Searches are almost always performed when there is an outstanding warrant. Of the black drivers that were stopped in the state of Missouri 9% had outstanding warrants, compared to white drivers who were stopped, only 2% had outstanding warrants. Another factor that was left out was that the presence of interstate highways, large shopping centers, and major employers affect the demographics of the driving population (as apposed to the resident population reported in the census) and will affect the proportionality of stops and arrests.(Missouri Attorney Generals Office, Annual Report on Traffic Stops, 2014) Some civil rights activists and public defenders believe the only way to root out bad Police Officers is to keep track of the tickets each officer writes. Police Chief’s and Police Officers country wide think that is inherently unfair. A good example of this is if a police officer is assigned to a neighborhood with large numbers of minorities he/she will inevitably write more tickets to the minority population than other officers assigned to predominantly white neighborhoods. In turn officers in minority neighborhoods would be brandedShow MoreRelatedRacial Profiling Essay746 Words   |  3 PagesRacial Profiling By: Lakesha London Could you imagine if you were label as a terrorist because of what you wear, skin tone, what race you are or what countries you are from? But on the inside of you are just as scared as terrorist yourself. But for hundreds of years racial profiling have been going on, not because of when 911 occur. Being a person of color in America automatically put you a caterogy. In my essay I would talk about: racial profiling is a form of discrimination, who was the peopleRead MoreThe Color Of Our Skin Daren1643 Words   |  7 Pagesportray the lives that we live on a daily basis, that is what’s wrong with today’s society. Prior to 9/11 law enforcement officials had been using racial profiling on a daily basis in their efforts to combat crime. With the attacks on 9/11 an enemy that had previously been invisible became very much a reality. A reality that needed to be dealt with immediately using the only tools that were available at the moment. Just because racial profiling was semi -effective doesn’t make it right. It’s what makesRead MoreThe Color Of Our Skin Daren1643 Words   |  7 Pagesportray the lives that we live on a daily basis, that is what’s wrong with today’s society. Prior to 9/11 law enforcement officials had been using racial profiling on a daily basis in their efforts to combat crime. With the attacks on 9/11 an enemy that had previously been invisible became very much a reality. A reality that needed to be dealt with immediately using the only tools that were available at the moment. Just because racial profiling was semi-effective doesn’t make it right. It’s what makesRead MoreMinority Attitudes Towards the Police and Public Perceptions Essay1179 Words   |  5 PagesQuantitative Literature Review: Minority attitudes towards the police and public perceptions Introduction-Background-Problem Individuals who seem to be more unhappy with police are African Americans. But there is little to no factors that truly engage citizens view of the police Brown and Benedict (2002). The specific parts on attitudes are reliable, but the literature seems to lead to mixed signals based on other variables Weitzer and Tuch (2002). Perceptions of the police includes factors likeRead MoreRacism And Discrimination : America s Justice System1301 Words   |  6 Pagesabilities can be attributed to people simply on the basis of their race and that some racial groups are greater than others. When we are children, we are taught not to try a book by its cover, but for most of us this is easier said than done. Although, racism and discrimination is essential for any, but many of the United States downfalls, racial profiling is the correct term that occurs just as often. Racial profiling is a practice that targets people for suspicion based on their race, ethnicity, religionRead MoreA New Form Of Convict Leasing1260 Words   |  6 PagesPresidents Reagan, the Bushes’ and Bill Clinton government, imposed racial projects and racial profiling cast new forms of racialized social control on black’s communities reminiscent of the days of slavery of the 1700’s and 1865s Jim Crow laws. The only difference in the 20th century is there are no lynch mobs. However, a new form of convict leasing emerges as an effect of the mass incarceration of hundreds of blacks due to racial profiling and nonviolent drug offenses. Black men in the 20th century, 300Read MoreRacial Profiling And The Police Force875 Words   |  4 Pagesand watch innocent lives ruined over and over again. We must auscultate to the cries of our four fathers. In order to halt the self-destruction of this nation we should fight for change in the police force, attempt to cease the embodiment of racial profiling, and support the efforts of those striving to bring about change. Many people might argue that the lack of training in the police force is more harmful to the officers than the effect it has on society. Leslie Pfeiffer mentions in her articleRead MorePolice Brutality And The Civil Rights Of Citizens1205 Words   |  5 PagesPolice Brutality, the use of excessive force commonly physical, but also in forms such as: false arrest, racial profiling, surveillance abuse, sexual abuse, verbal attacks and psychological intimidation, by a police officer. This is a ruthless act and issue that continues to be a major problem for both people in law enforcement, but majorly to the public and is life threatening. It is a saddening act that jeopardizes the civil rights of citizens and the rights of people around the world. Police officersRead MoreThe Problem With Racism Is Issue2238 Words   |  9 PagesTo start this Essay, it will be talking about race. A reason for talking about the problem with racism is because many people are judged by the color of their s kin. By bringing this up ill also be using Boyle’s Drop City book to how racism is issue. The specific purpose exposes the issue with racism. Many people have trouble dealing with racism this in the end will eventually this will escalate to something even worse that would involve all races to clash. None of which will turn out good for anyoneRead MoreMany People Think Racial Profiling Is A Recent Problem1867 Words   |  8 Pages Many people think racial profiling is a recent problem that occurred in the 80s as the news about African Americans being pulled over for â€Å"driving while black† made national headlines. â€Å"Racial Profiling,† however, has endured for decades in black communities via discriminatory conduct from Police Department personnel to the criminal justice system. Unfair practices that date back to the 1700s in the United States for people of African descent. Racial profiling is racism and stereotypes by

The Good Life Free Essays

The Good Life goes on but how would I know if goes so fast I miss it . It’s like the story of a good tale that always end with a man who can never tell his story is like a book which has been open for just one look, So like any other fairy tale A wish comes true The poor pathetic life of a blacksmith turns into a heroic life of a hero, A hero they gave me the title the name of the world’s finest idol The million aired they also stressed the could be me they would always idol I was just a poor pathetic blacksmith a handy man for the people No one special I was Just a low class man with a â€Å"DREAM â€Å"That came true That day the people gazed at the hammers as they bang This one time was different the bang sparked like the glazing of the sun Gold I could only think of the fiery shines of the Day Its Gold its Gold I thought I keep it to myself at first before I started a riot of despaired people More bangs More Gold I did And soon I was a Gold having poor man So the few days passed by the weeks passed by the months passed by And I turne d in the Gold and became this new man A Richer man a man with thousands to spend the Million aired. But with the money I gave some portion to the poor and turned their into a better TRUTH And that’s when they called me the HERO The titles â€Å"YES† they came and came, HERO, MILLON AIRED, FARTHER, RICHES, KEEPERS MAN, The Gold Digger, And most important of all the WEALTHY I lived for this day I said to myself the days dream will never end I can walk upright high looking glamorous than any other in the whole city maybe even country. We will write a custom essay sample on The Good Life or any similar topic only for you Order Now I stand I front of people just to say my story the tear up and ball all around me as I only say the Good Life is were I’m at now so no need for tears. The whole country knows me but do they even know my name. I demanded myself to take a seat and think is this whole Good Life Masquerade even worth it if the people on know me for my good deeds but yet not even know my name. The door opens and the voice comes in Mister Wealthy it’s time for your speech, I somewhat drag myself out in front of millions and say â€Å"The honor to stand before the people of America the people who work hard and realize that it doesn’t matter where you came from it only matters were your going and how you get there the success of a life time done in one year is outstanding the people thought but the thing is it worth it, the threats of murder for money is it worth it, Some you don’t even know my name the name of the man with millions of thousands. The name of your Hero you clam is â€Å"Patrick Luis’’ That’s my name not these titles you give me. I leave this Speech with One thing my Honor for I am just a man in a suit a man with a life just like you I am just a man not a GOD† How to cite The Good Life, Papers

Consumer Behaviour Transitioning Loyalty Programs

Question: Describe about the Consumer Behaviour for Transitioning Loyalty Programs. Answer: Part A: Customer segment: Senior Citizen The first segment of the customer is related to the elderly citizen, who have the primary concern of maintaining well-being status of life and are updated about technological framework only to a certain limit. According to Lian and Yen (2014, pp.133), these age group customers are generally quite loyal in behavior and give the honest review regarding the customer service. They possess the most of the life experiences which help them to become conscious and alert customers in a present day. With aging, there is a loss of the mass of muscle which results in a decrease of strength and activity level. This results in their potential and ability to heavy exercise or for a longer duration. In contrast, it is seen that despite having low stamina, most of them prefer to do exercise and stay fit and thus will be attractive towards fitness industry (Thompson, 2014, pp.8). The senior citizens also prefer to watch pay TV like Presto, Stan, and Netflix. It is found that the older age groups are m ore addicted towards TV. They prefer to watch more of news than any other entertainment channels and hence are seldom attractive to pay TV industry as loyal customers (Kottak, 2016). With growing age they prefer less to eat outside food because of a health issue; hence eating out in restaurants are seen less among them. This is other words is indicative that elderly customer segment is not must attractive towards restaurant or food industry compared to another customer segment (Hwang and Ok, 2013, pp.121). Customer segment: Baby Boomers The second customer segment includes the generation of people advancing towards retirement age. These age group customers have sufficient money and prefer to spend on themselves and family, which in turn is indicative of maintaining a good lifestyle and attractive towards leisure time entertainment (Bowen and Chen, 2015, pp.415). The baby boomers generation in their retirement years seems to be more active towards exercise and fitness. They desire to remain fit in their retirement period by joining yoga, aerobics, and other workout programs and that they are much interested towards gym or fitness industry (Bowen and Chen, 2015, pp.415). It has been estimated that these group customers make around 60% of the audience in a week by watching pay TV. Most of them watching television for about Five to six hours per day through streaming online or using digital recording machine (Beehr, 2014, pp.1093). Importantly, around more than half of boomers wish to spend time and money on eating by t rying new foods and restaurants. They prefer to go restaurants in the afternoon and especially in the evening. They prefer those restaurants giving coupons and membership facility. Despite, all these enjoyment, they give prior importance to their health (Beehr, 2014, pp.1093). Consumer segment: Generation X The third customer segment is referred to a class of people with increasing family household along with a huge amount of mortgage are the most tensed and unsatisfied group. Due to growing family and mortgage pressure, they have to spend money to a limit. These group customers neither have time nor money to spend on fitness and exercise by fitness classes or clubs (Beehr, 2014, pp.1093). They do prefer to yoga or exercise by themselves but are only attractive towards fitness industry if they can found a substantial discount or attractive offers (Kanchanapibul, 2014, pp.528). Due to lack of money, they preferred not to afford the pay TV and chose to watch the regular TV. Besides TV, they also decide not to eat in restaurants on a regular basis. This group of customers along with their family generally come to restaurants on weekends and special occasions only (Parment, 2013, pp.189). Customer segment: Single Adults The last and the youngest generation include the single adult customers. These age group customers are vivacious and energetic in nature. They used to spend a lot on their daily requirements. These age group customers are more prone to weight gain/obesity, while a few of them are least interested towards exercise (Schmeltz, 2012, pp.29). As they have sufficient money needed for their daily needs, most of them join a gym, fitness clubs, yoga and aerobic classes. This age group shows more interest in watching Pay TV which includes drama, reality shows, fictions, music, and sports. Having sufficient money, they are able to pay any amount for the pay TV (Kottak, 2016). They use to watch TV using a digital recording device and also watch online streaming shows (Kilian, 2012, pp.114). It has been surveyed that major customers of any restaurants include these single adult customers which around 60% or more. They used to enjoy with friends and family and usually in the night time (Parment, 2 013, pp.189). Part B Introduction One of the major demographic aspects which affect these three industries is gender segmentation (Wedel and Kamakura, 2012). The fitness mode and exercise types differ for both male and female. Female has less strength and stamina compared to male due to less lean muscles mass. Due to this, they prefer to do yoga, aerobics, cardio, and jogging; on the other hand, male prefers to do hard-core exercises. Gender segmentation According to male customers, exercise is like sports to them, whereas female it is a fitness and look issue (Mohd Suki, 2013, pp.726). It has been noticed that female customers are more regular in exercise than the male customers. In the case of watching Pay TV, female customers are ahead of male customers, as per the theory of market segmentation (Mohd Suki, 2013, pp.726). It has been surveyed that female viewers rules over the primetime shows which include mostly drama, series, and reality shows. Male customers seem less interested in watching Pay TV, and they prefer to watch seldom which includes sports and news (Hun and Yazdanifard, 2014, pp.2321). Similarly, for eating in a restaurant, male customers are found to be fonder compared to female customers. Female customers are more conscious of the hygiene, sanitation, and variety of food available in the restaurant (Rettie, 2012, pp.420). Marital status Another demographic aspect of the customers is the marital status. It has been observed that married couples are less conscious about physical fitness than singletons (Mohd Suki, 2013). They choose to spend time with each other instead of doing exercise. Importantly, after marriage, the individuals have got more responsibilities which restrain them from doing physical activity. Also for the same reason, the married couples seldom get time to watch Pay TV; whereas the singletons are free to watching television at any time as revealed by analysis of Wedel and Kamakura (2012). Singletons are carefree in nature and hence eat in the restaurant whenever whatever and wherever they like. In contrary, the married couple is selective in nature and are particular about every detail of the restaurant (Beehr, 2014). Employment status Employment status is one of a most determining factor in the customer behavior. Customers having low-income employment status are constrained with a limited amount of money, which ultimately affects their lifestyle (Kilian, 2012, pp.114). In contrast, customers with high employment status have the freedom to join any fitness programs, gym and work out centers. According to Kanchanapibul (2014, pp.528), the customers with low-income status cannot afford such fitness classes or trainer and hence depend on upon their regular exercise. The higher employment status customers have sufficient income to afford Pay TV, while lower employment status customers have to satisfy themselves with the regular satellite TV. Higher income customers go to restaurants on a regular basis for enjoyment and societal status, whereas lower income customers go to restaurants on weekends and special occasions. They prefer first on food pricing than on food choosing and opt for fast food centers than the service restaurant (Parment, 2013). Education Level of awareness The most critical demographic factor which determining the customer behavior on the given three major industries is education. The personality and behavior of an individual are determined from their educational qualification. Education decides the living style and standard of an individual. Educated customers are more aware of fitness and exercise benefits and tend to do exercise on a regular basis. Uneducated or less educated customers have less knowledge regarding exercise and its associated health benefits. This leads to their less concern towards fitness and exercise, and they are not willing to do the workout. Moreover due to less educational qualification, they do not possess any job, and hence are more inclined towards TV (Han and Yoon, 2015, pp.22). Most of the educated customers prefer not to waste time on TV, rather do something fruitful. Informed customers go for the quality and eminence of the restaurant and verify every feature of the restaurant like ambiance, sanitation , quality of food, and hygiene condition. On the other hand, uneducated customers do not bother about all these aspects of restaurants because of their ignorance. Thus, they can be easily influenced and created by the service provider (Han and Yoon, 2015, pp.22). Ethnicity Lastly, ethnicity is another major feature that decides the customer behavior. Ethnicity defines a group of people who categorize themselves with common language or religion or nationality or origin or social culture (Sekhon, 2015, pp.211). These types of customers choose to do the exercise with the people of their same ethnicity. In terms of fitness, they prefer the diet according to their culture and nationality. Also in the case of watching Pay TV, they select the channels related to their ethnicity (Beehr, 2014, pp.1098). Furthermore in choosing a restaurant to eat they prefer the restaurant having their ethnic feature giving them homely atmosphere. Conclusion In summary, the present portion of report illustrates the demographic factors that are responsible for influencing consumer behaviour. The demographic location are critical as they manage customer behaviour according to their requirement and preference. With the analysis, it was revealed that organization need to undertake these information for strategic designing of framework that in turn can help them in influencing consumerism according to their organizational objective. References: Beehr, T.A., 2014. To retire or not to retire: That is not the question. Journal of Organizational Behavior, 35(8), pp.1093-1108. Bowen, J.T. and Chen McCain, S.L., 2015. Transitioning loyalty programs: A commentary on the relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 27(3), pp.415-430. Han, H. and Yoon, H.J., 2015. Hotel customers environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism. International Journal of Hospitality Management, 45, pp.22-33. Hun, T.K. and Yazdanifard, R., 2014. The Impact of Proper Marketing Communication Channels on Consumers Behavior and Segmentation Consumers. Asian Journal of Business and Management (ISSN: 2321-2802), 2(02). Hwang, J. and Ok, C., 2013. The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants. International Journal of Hospitality Management, 32, pp.121-131. Kanchanapibul, M., Lacka, E., Wang, X. and Chan, H.K., 2014. An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, pp.528-536. Kilian, T., Hennigs, N. and Langner, S., 2012. Do Millennials read books or blogs? Introducing a media usage typology of the internet generation. Journal of Consumer Marketing, 29(2), pp.114-124. Kottak, C.P., 2016. Prime-time society: An anthropological analysis of television and culture. Routledge. Lian, J.W. and Yen, D.C., 2014. Online shopping drivers and barriers for older adults: Age and gender differences. Computers in Human Behavior, 37, pp.133-143. Mohd Suki, N., 2013. Young consumer ecological behaviour: The effects of environmental knowledge, healthy food, and healthy way of life with the moderation of gender and age. Management of environmental Quality: An International Journal, 24(6), pp.726-737. Parment, A., 2013. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of retailing and consumer services, 20(2), pp.189-199. Rettie, R., Burchell, K. and Riley, D., 2012. Normalising green behaviours: A new approach to sustainability marketing. Journal of Marketing Management, 28(3-4), pp.420-444. Schmeltz, L., 2012. Consumer-oriented CSR communication: focusing on ability or morality?. Corporate Communications: An International Journal, 17(1), pp.29-49. Sekhon, Y.K., 2015. Ethnic consumer decision making. The Routledge Companion to Ethnic Marketing, p.211. Thompson, W.R., 2014. Worldwide survey of fitness trends for 2015: whats driving the market. ACSM's Health Fitness Journal, 18(6), pp.8-17. Wedel, M. and Kamakura, W.A., 2012. Market segmentation: Conceptual and methodological foundations (Vol. 8). Springer Science Business Media.